She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Updated: Feb 23, 2023 / 09:30 AM PST. Want to stay in the loop on class actions that matter to you? The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. I also really slathered it on. Moreover, it helps hair color last longer. Read about our approach to external linking. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . The lawsuit, filed . Turn on desktop notifications for breaking stories about interest? The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. I have now lost half of my hair with spots that are very thin. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. 5, Olaplex No. Protein for Hair Loss: Does it Help or Hurt? Stay up to date with what you want to know. Even worse, some people also have fertility problems that are linked to the Olaplex products. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. 2 min read. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. That has happened to other people, so if you're using it, just be careful.'. 9. Olaplex has released test results that it says show the products are safe. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Another person said she used a combination of products to help her brittle hair. Top Class Actions posted an article about Olaplex in April . The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. , updated articles a month for anyone to read, even non-subscribers! En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Top Class Actions is a legal site that handles public lawsuits. They disputed the brand's social media messaging that its products could revive "compromised hair.". ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. 7, Olaplex No. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. But some customers who spoke to Insider said the products did the opposite of what they promised. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Company faces lawsuit alleging its products cause hair loss. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". It is the final formulation that determines efficacy and performance. However, even the hair products that havent been recalled still have chemicals in them. Some users seeking refunds said their hair was damaged or fell out after using the product. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex products are safe and effective, as millions . They list on their website current class action lawsuits and settlements to keep people informed. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. All Rights Reserved. 'We have publicly released the HRIPT test results for all of our products. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Again, Olaplex products passed this test. We and our partners use cookies to Store and/or access information on a device. Read about our approach to external linking. 'Olaplex products do not cause hair loss or hair breakage. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Still, the rumors did some damage to the brands previously sparkling reputation. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Corrado Rizzi is the Senior Managing Editor of ClassAction.org. I was using No. Olaplex sells several products, including moisture masks and shampoo. It adds their hair was left "dry, brittle, frizzy and dull". The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Read more here: Camp Lejeune Lawsuit Claims. Unfortunately, this case is only for the Olaplex sold in Canada. Olaplex customers report hair breakage and loss. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Do Not Sell or Share My Personal Information. Olaplex has not recalled any of its products in the wake of the lawsuit. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. This case is being fought not only in the court system but also in the court of public opinion. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. You only need a very small amount of each therefore lasts for ages. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. The Olaplex products mentioned in the lawsuit include Olaplex No. Top editors give you the stories you want delivered right to your inbox each weekday. A lawyer for Olaplex declined to comment on the status of the suit. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Olaplex products are widely available in beauty retail stores and online. Olaplex products are safe and effective, as millions of our customers can happily attest.". Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. BeautyMatter 2023 The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Sign up for notifications from Insider! everyone stream Carly Rae Jepsens Dedicated album - jaden . Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The subsequent social media fallout prompted Olaplex CEO . The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. 4 Bond Maintenance Shampoo and No. 3 two times a week. Do you work at Olaplex or have information to share? It increases tensile strength and restores hair elasticity. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Winning a court case is only half the battle for Olaplex. Top Class Actions posted an article about Olaplex in April 2022. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Top editors give you the stories you want delivered right to your inbox each weekday. We have full confidence and believe in the safety and efficacy of our products.. By Olaplex was not immediately available for comment. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Some 30 customers are suing Olaplex, a luxury hair care brand. In Payments, Like Geopolitics, India Seeks a Third Way, Nintendo Must Plot an Exit From Switchs Uncharted Territory, Subaru, Nintendo Step Up for LGBTQ Workers in Conservative Japan, Visitors Flock to Macau Again, But Its Gambling Dependence Draws Beijings Ire, Gina Raimondo Becomes China Player in a Job Where Her Predecessor Used to Nap, UK Mothers Say It No Longer Makes Financial Sense to Work, Starbucks Illegally Fired 6 New York Union Activists, Judge Rules, Musk Tamps Down Speculation That Tesla Will Mine Lithium, Musk Sets Path to Renewable Future, Is Mum on New-Car Debuts, Another Blow to City Centers: Retail Stores Move Outward, New York City Isnt Waiting for the White House to Enforce Fair Housing, Singapore Crypto Lender Hodlnaut's Founders Propose Selling Business Rather Than Liquidating Firm, Celsius Examiner Report Mentions FTX More Than 150 Times. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Learn More. The plaintiffs are collectively seeking $75,000 (62,200) in damages. In many ways, this Olaplex suit feels a bit like . "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Against breakage compromised hair. `` on a device and suggested she to... People have olaplex lawsuit hair loss hair loss and dry, brittle hair. `` care products are safe feels bit... 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