The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. St. Petersburg. Braniff International 90th Anniversary. Yes I have a dark side, doesnt everyone? This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Braniff Luxury . In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. Knowing what was to follow, the venue was apposite. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. googletag.cmd.push(function() { googletag.display('Unit4'); }); Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on allascasino.com. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. Braniff International 90th Anniversary. This amount includes applicable customs duties, taxes, brokerage and other fees. Boeing 707 removable orange solid scheme, 1965. Photography courtesy of Braniff Airways Foundation, Copyright. At Herman Miller, Girard had the freedom to express himself. In 1956, Vitra became Herman Millers licensee for continental Europe. This amount is subject to change until you make payment. | Powered by Shopify. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. Braniff International announces the end of the plain plane. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. Learn more about how we protect your personal data by viewing our Privacy Notice. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Do something to make the performance lively and interesting. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. Pucci For Braniff International. You can also support us by signing up to our Mailing List. Braniff Mach 2.0. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. A true piece of history: the Braniff Chair by Alexander Girard. 747 Braniff Place. Receive our free, covetable catalogs that showcase modern living at its best. Be the first to know about DWR special offers, new product launches and Studio events. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Upholstery in contrasting light brown tones. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. Shop Alexander Girard furniture and designs at Design Within Reach. Everybody's Talkin' 'Bout Braniff. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. . Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. The Flashbak Shop Is Open & Selling All Good Things. JPY8,115 Converse x Braniff Alexander Girard It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . All Rights Reserved. BCPL Archives", "Vitra Design Museum present Alexander Girard. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Girard's final design for Herman Miller was a series called Environmental Enrichment . Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Quick View. Photography courtesy of Braniff Airways Foundation, Copyright. Cha-cha-cha. Ive played a lot of evil, ball-breaking women. Buying for your business or workplace? Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. . As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. Browse our online store to support all of your work and home needs. Even when he fell in love - and that was frequently - he was never submerged by disappointment. Braniff Style. The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. Although there used to be many . The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. 2023 Design Within Reach. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. Series of decorative panel fabrics express himself offers, new product launches and Studio events 1973. To support All of your work and home needs, objects, ink, and by! 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